Case Study: U.S.–Mexico Collaboration in Water & Wastewater Innovation
Our international event team managed the entire process — organizing site visits, executive briefings, and tailored networking sessions that aligned with each side’s objectives. By applying CULTIVA’s proven stakeholder engagement strategies and in-depth understanding of global trade facilitation, we ensured every interaction had purpose and potential. We customized stakeholder engagement strategies and ensured every session aligned with USTDA’s mission: to create meaningful, sustainable, and measurable outcomes.
6/3/20251 min read
How CULTIVA facilitated cross-border partnerships for sustainable infrastructure
Project Overview
CULTIVA led a Reverse Trade Mission (RTM) focused on connecting U.S. companies with Mexican stakeholders in the water and wastewater technology sectors. The goal was clear: enable innovation, knowledge exchange, and long-term collaboration in sustainable water management.
The Challenge
The RTM demanded precise coordination — from logistics and travel arrangements to curated matchmaking and stakeholder engagement. The mission needed to go beyond simple introductions and deliver strategic value for all participants.
CULTIVA’s Approach
Our international event team managed the entire process — organizing site visits, executive briefings, and tailored networking sessions that aligned with each side’s objectives.
By applying CULTIVA’s proven stakeholder engagement strategies and in-depth understanding of global trade facilitation, we ensured every interaction had purpose and potential.
Results & Impact
Over $5 million in projected trade agreements
85% of participants reported a stronger understanding of cross-border market strategies
Strengthened commercial ties between U.S. solution providers and Mexican institutions
This RTM reflects CULTIVA’s commitment to building global partnerships through strategy, structure, and shared value.
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